PROJECT

Penye Mood Yeşildirek

In order to go beyond the standards in the store, new generation shelf and wall systems were tried and the innovative perspective of the brand was brought together with the store design. Aluminum channel system was preferred as the wall system. Another name for this system is the new generation ducted panel. This system is preferred by stores that want to create their own design in terms of being painted in any desired color and visually appealing to the eye. In order to destroy the standard image with the new generation channeled panel used in the store, gaps were left between the units and the bars were extended according to the gaps. The work done did not constitute an obstacle to the exhibition of the products, but created an interesting design that disrupted the routine. Moving hanger systems are also among the products preferred in the store. Using these hangers allows the use of different product groups in the store. Long hangers can be replaced with shelves, underwear, pajamas or packaged products can be easily displayed on replaceable hangers. Socks and packaged products are regularly offered to the customers in hook-hanging stands and units. Advertising with lightboxes in the store makes the advertisements more attractive and increases the desire of the customers to buy the products displayed in the advertisement. While the aluminum zero system with ceiling and floor struts applied to the showcase area adds a modern and stylish atmosphere to the store, it gives the opportunity to exhibit both mannequins and products in the showcase area.